Sunday, September 14, 2008
Video Retail Research
Over the past couple of weeks I have spent time researching the local video rental retail industry; this would include Video Gallery, Blockbuster Video, Video Warehouse, and Hastings. I happened to grab some photos of the stores overall, as well as up close pictures of the different types of display materials. I also interviewed employees with an in-depth survey.
In general there were some consensus issues with the four retail competitors. One of which was placement; at what level the rental was placed in regards to eye level. Another concern was how well the display actually displayed the product. Ease of cleaning the display was also a major concern with retailers. I'm currently in the process of taking this information and developing some innovative solutions.