Friday, September 5, 2008
Drug Store Research
Drug stores were my first mark to pursue, and were initially very interesting. Loads of acrylic in use (often broken and scarred) in hundreds of displays--from the pharmacy to the register.
Interviews revealed however that Walgreens, CVS, etc. order all of their display casings and shelves from one company... So cheap and by the pound is probably more in line with their mantra...
Point of purchase was boring, with clear acrylic being used to display product packaging.
I'm not sure if we can sell to Revlon, or other makeup companies, but some research revealed theyre acrylic based displays may benefit the most from the durability of Spectar... Will post more pics soon.
Posted by Unknown at 6:26 AM