The employees at Southern Trails were more than happy to answer our questions concerning the way they currently display their merchandise. After a quick tour around the store, they mentioned several areas that could use improvement. Many of the issues they addressed were echoed by other businesses carrying similar specialty items.
We documented each retailer's story and are continuing to research ways to not only improve the customer's experience at the store, but the employees as well.
The employees at each store were very excited to see this project progress and hoped to hear back with an update very soon.